Presskit

Factsheet

Game Name: Usagi Shima (Japanese: うさぎしま, Chinese: 兔兔島)
Developer: studio rabbiko
Publisher: Wholesome Games Presents
Release Date: September 1st, 2023 (iOS and Android) October 29, 2026 (Steam)
Platforms: Google Play, App Store, Steam (Windows, MacOS, Linux)

Links/Socials

Twitter: https://twitter.com/_pank0
Instagram: https://instagram.com/__pank0
Reddit: https://reddit.com/r/UsagiShima
TikTok: https://tiktok.com/@__pank0
Website: https://usagishima.net/
Contact: jess at usagishima dot net

About

Usagi Shima『うさぎしま』is a relaxing, idle bunny collecting game developed by studio rabbiko. You’ve been tasked as caretaker of an abandoned island — as you decorate it over time, curious (but adorable!) bunny visitors start to appear! Buy toys, plants, and build structures on an abandoned island to entice curious bun tourists to pay your island a visit. Discover, take photos, and make friends with a variety of bunnies that visit based on how you’ve decorated and arranged the island.

Usagi Shima is heavily inspired by cute, soothing games like Neko Atsume and Animal Crossing. The game’s namesake and setting draws inspiration from Ōkunoshima (大久野島), a real island in Japan that has a lot of bunny inhabitants!

Background

Inspired by her childhood love of rabbits and pet simulator games, Usagi Shima started out as Jess Yu’s passion project that she’d work on evenings and weekends while juggling a full time job as a Software Developer. Usagi Shima was born out of a love of cute, calming games where the player can take respite from their hectic day-to-day lives. Heartened by the overwhelmingly positive response from social media and the people around her, Jess ultimately decided to leave her job to pursue full-time work on Usagi Shima and dedicate time to bringing her dream bunny game to life. After a few years working solo, she now runs studio rabbiko – a tiny indie game studio based in Tokyo, where she continues to work on cute and cozy games with her husband.

Features

Discover and collect 35+ rabbits with unique looks and features!
Collect 100+ items to decorate with, some even interactive!
Pet, feed, brush, and play hide and seek with the bunnies to build friendship
Dress up your bunnies with adorable hats!
Receive keepsakes from bunnies you’ve become best friends with, and even invite them to stay on your island
Take snapshots to build an adorable photo album and even make the captured photos into device wallpapers
Turn Usagi Shima into a cozy screensaver – Let the bunnies keep you company while you study or work!
Hand-drawn and traditionally animated art style
Customize your day/night cycle or sync with real-time, experience the island ambience that matches your mood
Cozy idle gameplay with no time limits, no stress, peaceful and soothing to play at your own pace!